Branding and Print designs for Sororum, an online fashion retail startup.
Sororum is a brand that bridges consumers with the fashions of far away lands with the help of founder/CEO Mirian Njoh.
As a primary design element, logo ideas were explored first using the uniformity found in the letters of ‘SORORUM’, but appeared too rigid to fit the free-spirited nature of the clothing.
A freehand lettering design was later decided on that was both bold and fluid with an unpretentious and inviting quality.
This logo would then act as the brand identity across all web and social platforms, as well as packaging, stationary, promotions and print materials.
To reinforce the story of a each items journey from origin to consumer, “postcards” were created that customers would receive with purchase as a final touch point, continuing a personal relationship between brand and customer.